The "It's in the Bag" Christmas campaign idea came to us when we realised that we seem to manage the needs of children at Christmas, ensuring they're cared for and made to feel special, but the same can't always be said for those women who put the needs of others before their own. We wanted to make them feel special.
And so the campaign began - we asked Australians to donate a handbag they no longer used, fill it with items that would make a woman feel special and even pop a thoughtful note into the bag to show her that someone cares and that she matters.
OUR 2016 COLLECTION HAS NOW CLOSED
INFORMATION ON OUR NOVEMBER 2017 COLLECTION COMING SOON