The "It's in the Bag" Christmas campaign idea came to us when we realised that we seem to manage the needs of children at Christmas, ensuring they're cared for and made to feel special, but the same can't always be said for those women who put the needs of others before their own. We wanted to make them feel special.
And so the campaign began - we asked Australians to donate a handbag they no longer used, fill it with items that would make a woman feel special and even pop a thoughtful note into the bag to show her that someone cares and that she matters.
OUR 2016 COLLECTION HAS NOW CLOSED INFORMATION ON OUR 2017 COLLECTION COMING SOON
Stories from 'It's In The Bag' Project
" As I completed another couple drop off to a charity yesterday, it hit me the hardest and I cried so much that I had to pull over in my car and have a cry. I met a 25 year old mother of one. She was out the front of the building after finishing with her appointment. Purely by accident a packet of pads fell out of the bag (small bag but was loaded with goodies). I smiled awkwardly at her. She came up to me. "Those pads, are they for anyone? " "They are gorgeous bags put together to help ladies who need help" She apologised to me. It was then I realised, she wasnt after the bag, she wanted the packet of pads. I walked up to her and asked "Do you need some pads?" She became embarrassed and nodded. I grabbed a bag, a couple extra pack of pads from the large filled bag on my backseat and gave it to her. I asked her if she had any clean underwear and she shook her head 'no'. I told her to go into the Big W bag on my front seat and see if the underwear that I bought from the shed fitted her. She found a 3pack and took one pair. I told her she could have all 3 if they were the right size. With help from a support worker, I finished unloading my car and went to leave. This lady yelled 'stop' and as I turned around to her, she gave me the biggest smile and hug that I have ever received. Thats all I needed to know that she was going to be ok and this is why I volunteer for Share The Dignity. "
" Dear all involved, Today I became the recipient of a Dignity Bag. I want to wholeheartedly thank all involved in this project.. It's difficult to express what it means to me, far beyond the practicalities of the gift itself. There are items I'm desperately in need of, as well as really thoughtful, generous gifts - like a pair of pretty pink earrings and nail polish. There's also a Christmas card with a note from Nicky included. The encouraging words touched my heart and, along with the gift itself, gave me a priceless and much needed sense that someone cares, and that, just maybe, there's hope after all. My situation at the moment involves chronic ill health and disability, depression, anxiety and PTSD, no income, homelessness if not for someone's temporary generosity, and a public health system that I've exhausted in my attempts to try to find help. I'm also grieving a relationship breakdown and have been unable to see a light at the end of the tunnel, so this bag came at a time as if heaven-sent. It's so much more than just a bag of gifts to someone like me. I'm not usually a person to lose hope, but I'm overwhelmed by the consistent knocks life has sent my way the last decade. I'm writing this because I want to sincerely thank you, but also to let you know that your work is not in vain, and it really has touched my life and helped me. I recognise that it can be hard when you don't directly see the results of your efforts, so I hope that you will be encouraged by my story, knowing that there are so many other stories out there, and women who matter, but need to be reminded that someone cares. Dignity is exactly the right name for your bag, because it brings that in bundles, along with hope. Crisis can reach anyone at any time. I used to be a well paid professional and never dreamed my life would end up in this place. Having the basics to feel clean, cared for, and even touches of luxury - these things all help me feel a little bit like I can find part of me again and the self worth that I've lost. I can't thank you enough,"